Prime Day 2025 Drives $24B in U.S. E-Commerce as Gen AI Traffic Surges

Prime Day 2025 Drives $24B in U.S. E-Commerce as Gen AI Traffic Surges

Prime Day 2025 E-Commerce Sales Break Records and Reshape Online Shopping Prime Day 2025 e-commerce sales surged past expectations, hitting $24.1 billion in the U.S. alone, according to new data from Adobe Analytics. This massive boost wasn’t just from deals—it was fueled by a surprising driver: generative AI. Gen AI tools like chatbots and AI-powered browsers helped power a 3,300% year-over-year increase in traffic to U.S. retail sites during the event, signaling a major shift in how consumers shop online. If you’re wondering how Prime Day evolved this year, what contributed to these record-breaking numbers, and what role artificial intelligence really played, we’ve broken it down here. Image Credits:Bloomberg / Getty Images Generative AI Fueled a Shopping Surge Generative AI played a pivotal role in shaping Prime Day 2025 e-commerce sales. Adobe’s data shows that AI-powered tools are becoming go-to shopping assistants for consumers. From chatbots that help compare deals to AI browsers t…