Meta Cracks Down on Unoriginal Facebook Content in 2025

Meta will now limit reach and monetization for Facebook accounts posting unoriginal or reused content.
Matilda
Meta Cracks Down on Unoriginal Facebook Content in 2025
Meta’s New Crackdown on Unoriginal Facebook Content: What It Means for Creators In a major update for 2025, Meta is tightening its policies to tackle the growing problem of unoriginal Facebook content. This move follows a similar announcement from YouTube and is aimed at reducing spam, fake engagement, and monetization abuse. If you're a Facebook content creator or someone who frequently shares posts, understanding this shift is crucial. From fake profiles to repetitive AI-generated videos, Meta is reining in low-effort content that harms the platform’s authenticity. Image Credits:NurPhoto / Contributor/ Getty Images Whether you’re a creator trying to stay compliant or a casual user who wants to understand what content is at risk, this update brings key changes that affect visibility, engagement, and monetization on Facebook. Read on to learn how this new policy works, who it targets, and how you can safely navigate it in the age of AI-generated content and viral reposts. Why Meta Is …