Why Startups Are Choosing Campfire Over NetSuite
Startups are quickly moving away from legacy ERP systems like NetSuite—and many are switching to Campfire, a rising AI ERP startup that's making waves in the finance automation space. Launched in 2023, Campfire is designed to replace outdated enterprise resource planning software with a modern, AI-powered ERP system. And the traction is real: within just nine months of launching, Campfire was already onboarding customers with over 100 employees—many of whom replaced NetSuite entirely.
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Campfire AI ERP Raises $35M Series A to Scale
On June 30, 2025, Campfire announced it has raised a $35 million Series A led by Accel, with participation from Foundation Capital, Y Combinator, Capital49, and notable angel investors like Mercury CFO Dan Kang. Founder and CEO John Glasgow credits the product’s fast adoption to Campfire’s powerful automation features and AI capabilities. Big-name clients like Advisor360, Rhumbix, and Fooji have already made the switch from NetSuite to Campfire—and more startups are following.
The Founder’s Experience Behind Campfire’s Success
Campfire’s rapid growth is also rooted in Glasgow’s deep experience in finance. Before launching the company, he spent 15+ years at Fidelity and Union Square Advisors, and played a key role at Invoice2go, a startup acquired by Bill.com for $625 million in 2021. That acquisition sparked the idea for Campfire—an AI ERP tool built to automate tedious financial tasks like payment reconciliation, M&A due diligence, and cash flow analysis.
How Campfire AI ERP Is Reinventing Finance for Startups
Campfire uses large language models to power finance workflows in a way legacy tools like NetSuite simply can’t match. The platform can parse and reconcile cloud bills (like AWS), create real-time cash flow forecasts, and generate detailed financial reports from plain-language questions. This makes it an attractive choice for startups looking for speed, simplicity, and automation in their back office. As more companies aim to scale without growing their finance teams, Campfire is positioned to become the go-to ERP solution for the next generation of startups.
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