Apple’s App Store Changes Satisfy EU Compliance in 2025
Apple has made significant App Store changes for EU compliance, finally satisfying the European Commission and avoiding steep daily fines. These changes stem from the Digital Markets Act (DMA), which aims to promote fair competition in the digital space. By removing anti-steering rules and introducing a new fee structure for developers, Apple has realigned its policies to meet regulatory expectations. This blog unpacks what these updates mean for developers, users, and Apple itself—while answering the most pressing search queries around the latest App Store compliance news.
Image : GoogleWhat Are the App Store Changes for EU Compliance?
The biggest shift in Apple’s App Store policy involves the removal of anti-steering rules, a long-standing point of contention with the EU. Previously, Apple restricted developers from informing users about alternative payment methods outside the App Store ecosystem. That’s now changed—developers in the EU can now link users to external payment options directly from within their apps. Apple also introduced two pricing tiers for App Store services, giving developers more flexibility in choosing features and how much they pay.
In the new model, Tier 1 charges developers 5% of app revenue and excludes extras like search suggestions and automatic app updates. Tier 2, costing 13% (or 10% for small businesses), includes all current App Store perks. Additionally, Apple has introduced a 2% initial acquisition fee and a 5% Core Technology Commission (CTC), replacing the controversial Core Technology Fee (CTF) that previously charged €0.50 per app install beyond one million installs annually.
How Apple’s New Fee Structure Works for Developers
Apple's redesigned fee model for EU developers offers a maximum cap of 20%, replacing the fragmented system that previously included both the CTC and CTF fees. Starting January 1, 2026, Apple will transition to a simplified business model that includes three charges: the services fee, the initial acquisition fee, and the CTC. This change is significant for developers who’ve long criticized Apple’s complex and expensive payment structure.
For developers opting for reduced App Store services, the maximum fee will drop to 12%. Those enrolled in the Small Business Program will benefit the most, paying between 10% and 15%, depending on their selected service tier. Most importantly, per-install billing will be eliminated, addressing one of the most contentious elements of Apple’s previous fee structure.
Why These App Store Changes Matter for EU and Global Developers
These App Store changes for EU compliance are more than just regulatory housekeeping—they represent a seismic shift in how digital marketplaces operate under government oversight. If Apple had failed to implement these updates, it faced daily fines of up to 5% of its average global revenue—roughly €50 million per day. The European Commission’s approval of these new rules indicates a major win for regulators aiming to curb big tech monopolies.
Though these changes currently apply only in the EU, they set a powerful precedent. Global developers are watching closely, as similar legislation—like the Open App Markets Act in the U.S.—could force Apple to adopt comparable models elsewhere. These new policies empower developers with greater control over their apps, reduce costs for smaller companies, and enhance transparency in the app ecosystem.
What Comes Next After EU Compliance?
While the EU is likely to approve Apple’s updates in the coming weeks, the tech giant’s legal challenges are far from over. Apple is still appealing a €500 million fine for past violations of the Digital Markets Act and continues to protest the anti-steering mandates. However, by proactively updating its App Store rules, Apple has managed to stave off further penalties for now.
The long-term impact of these App Store changes for EU compliance will depend on how effectively Apple can balance regulatory demands with its business interests. For developers, this is an opportunity to experiment with third-party payment models and broaden their monetization strategies. For users, it may lead to more competitive pricing and increased transparency. As we move into 2026, all eyes will be on whether Apple extends similar reforms to non-EU markets—or whether other governments follow the EU's lead.
Apple’s latest App Store update marks a turning point in the relationship between regulators and big tech. By complying with EU rules, introducing more flexible pricing, and ending restrictive anti-steering policies, Apple is setting a new standard for app marketplaces. For developers and consumers alike, this is a welcome change that could lead to greater innovation and fairness across the industry.
Post a Comment