Where Is the AI-Powered Siri Apple Promised?
Apple’s Worldwide Developers Conference 2025 (WWDC 25) revealed some exciting software and design changes—but one major update was missing. Many users expected the highly anticipated, AI-powered Siri to finally make its debut. Instead, Apple only mentioned it in passing, leaving users wondering: Where is the smarter, more personalized Siri? Despite previous hype and official previews, Apple confirmed it needs more time to meet quality standards. This delay puts the tech giant behind competitors racing ahead with real-time AI updates and smarter virtual assistants.
AI-Powered Siri Update Delayed—Again
Originally introduced at WWDC 2024, the AI-powered Siri was supposed to be Apple’s leap into a smarter era. The upgraded Siri would have deeper understanding of personal context—like who you talk to most, how you spend your day, and even how you use your apps. Apple promoted it as a revolutionary shift, promising tighter app integration and context-aware help. But in 2025, we still don’t have it. Craig Federighi, Apple’s Software Engineering SVP, simply said the feature isn’t ready and would be discussed “over the coming year.” Translation: we may not see the new Siri until 2026.
What Went Wrong with Apple’s AI Plans?
Reports suggest internal issues slowed progress on the AI-powered Siri. Bloomberg revealed that the version being tested worked properly only two-thirds of the time—a critical flaw for something that needs near-perfect reliability. The instability forced Apple to delay the launch. Additionally, leadership changes shook things up: John Giannandrea, Apple’s AI chief, was pulled off the project, replaced by Mike Rockwell, known for his work on the Vision Pro. This move signaled a reboot in Apple’s approach to catching up in the rapidly advancing AI race, especially as rivals like OpenAI and Google continue to push boundaries.
Can Apple Catch Up in the AI Assistant Race?
Apple is betting big on doing things right rather than rushing to market. While this cautious approach may frustrate early adopters, it aligns with Apple’s tradition of focusing on privacy, quality, and tight integration across devices. However, as AI assistants like ChatGPT, Google Gemini, and Anthropic’s Claude evolve quickly, expectations for AI-powered Siri grow higher. Users don’t just want voice commands—they expect proactive help, context-aware suggestions, and app-level execution. Apple needs to deliver not just a good Siri, but the best one yet. The question is: will it be too late?
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