Pinterest's New AI Auto-Collages Feature Transforms Product Catalogs for Advertisers
Looking to turn your online store into a visual shopping experience without heavy lifting? Pinterest’s new AI-powered “auto-collages” feature could be the creative shortcut advertisers need. This tool lets brands convert their product catalogs into dynamic, shoppable collages—boosting engagement and driving conversions, especially among Gen Z shoppers. Pinterest says this innovation stems from its growing focus on generative AI, and early tests are showing promising results: users save auto-collages at twice the rate of standard product Pins.
How Pinterest's AI Auto-Collages Work for Advertisers
The auto-collages feature intelligently groups product images into themed, shoppable visuals—think outfits, room decor, or seasonal trends. Pinterest's AI curates these based on user behavior, such as saved Pins, popular looks, and similar product categories. For instance, a clothing brand’s catalog could be automatically grouped into a “weekend getaway outfit” collage, complete with coordinating shoes, bags, and accessories. The goal? Streamline creative output while keeping it visually compelling and conversion-ready.
Why Auto-Collages Appeal to Gen Z and Brands
Collages already dominate engagement among Gen Z users on Pinterest, with tens of millions created organically. By tapping into this user behavior, Pinterest helps advertisers meet their audience where they’re most inspired. Auto-collages make shopping feel more personal and curated, especially when the AI tailors visuals to what users have previously saved or browsed. The format also helps brands stand out in a sea of static product listings by offering something visually immersive and contextually relevant.
Pinterest Ads Labs and Future Plans
The feature was developed through Pinterest’s Ads Labs program, where experimental generative AI tools are tested for real-world advertising impact. According to Julie Towns, Pinterest’s VP of Product Marketing and Operations, this AI innovation is a “leap forward” in empowering brands to create fresh, high-impact content on demand. Alongside auto-collages, Pinterest is also revamping its Trends tool, offering deeper insights into what users are saving and planning to purchase—giving advertisers a predictive edge on what to promote next.
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