Google Shop with AI Mode: Smarter Online Shopping with Price Tracking and Virtual Try-On
Are you wondering how to get the best deals while shopping online or curious about the latest AI-powered shopping tools? Google’s new Shop with AI Mode is designed to revolutionize your online shopping experience by combining advanced AI features like personalized price tracking, agentic checkout, and virtual try-ons. If you’ve ever searched for travel bags, clothes, or gadgets and wished for more tailored results or smarter price alerts, this update promises exactly that, making it easier to find the perfect product at the right price.
At Google IO 2025, Google unveiled this innovative shopping experience integrated directly into Google Search’s AI Mode. When you search for products, like a travel bag, AI Mode displays a dynamic visual panel featuring listings and images matched to your preferences. Unlike traditional search results, this AI-powered panel updates in real time as you refine your query, for example, narrowing options by location, weather, or style—such as “bags suitable for a trip to Portland, Oregon, in May.” The system runs multiple simultaneous searches (“query fan-out”) to present only the best choices, including waterproof bags or those with convenient pockets, giving you personalized, relevant results instantly.
One of the standout features of this AI Mode is the upcoming price tracking with agentic checkout. Shoppers can now tap “track price” on any Google product listing to monitor price changes and set their own budget preferences, such as color, size, or maximum spend. This proactive price alert system helps you snag the best deal without constant manual checking. Once your target price is hit, the agentic checkout can even assist you in completing the purchase seamlessly, making the buying process quicker and hassle-free.
In addition, Google is introducing virtual try-ons, enhancing online shopping for apparel and accessories by letting you virtually “try” products before buying. This immersive feature reduces the guesswork involved in online purchases, increasing buyer confidence and lowering return rates.
These AI-powered shopping tools are set to roll out across the U.S. in the coming months, promising a more personalized, intuitive, and efficient online shopping journey. Whether you’re hunting for travel gear, fashion, or electronics, Google’s Shop with AI Mode leverages cutting-edge AI to simplify decision-making, save money, and enhance convenience—making it an essential update for savvy online shoppers in 2025.
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