If you’re a chronic snoozer who keeps losing track of important tasks, this Unforgetful reminders app review breaks down everything you need to know about Marco Arment’s latest creation.
The indie developer behind Overcast and Instapaper—and a former Tumblr CTO—has released a new iOS and Mac app called Unforgetful. It’s built specifically for people who find Apple’s Reminders app doesn’t work for them, especially those who can’t stop hitting snooze.
Why Arment Built Unforgetful
Arment announced the app on Friday, sharing his personal frustrations with Apple’s system. “Siri, for all of its faults, has always been very good at creating tasks in Apple’s Reminders app… The Reminders app, though, doesn’t fit me at all. I don’t like how it looks, how it works, or how it’s organized. Hell, I don’t even like its icon. There’s nothing about it I like. So I never open it.”
He pointed to specific pain points: the snooze feature didn’t work well for him, he’d accidentally dismiss reminders instead of snoozing them (losing them entirely), and forgetting to include a time when setting a reminder meant he’d miss the notification entirely.
How Unforgetful Works with Apple Reminders
Rather than building a standalone system, Unforgetful works directly with your existing Apple Reminders database. This integration is one of the app’s smartest features. You don’t need to tell Siri to use Unforgetful when adding tasks—simply continue using Siri as you always have, then turn off Apple Reminders notifications and replace them with Unforgetful notifications instead.
If you decide the app isn’t for you, there’s no export process. Your reminders remain in Apple’s database, exactly where they’ve always been. This low-commitment approach makes it easy to try the app without worrying about losing your data.
Key Features in This Unforgetful Reminders App Review
Persistent Notifications That Never Disappear
One of the most significant changes is how notifications work. In Apple’s Reminders, dismissing a notification can permanently remove it. Unforgetful solves this by ensuring notifications always repeat—even if you miss them or dismiss them—until the task is actually completed and deleted. This makes it nearly impossible to lose track of important reminders.
Smarter Snooze Intervals
For people addicted to hitting snooze, Unforgetful offers a more thoughtful approach. Snooze intervals scale as you continue to snooze your tasks. However, the app won’t overwhelm you with multiple tasks at the same time, which can lead to freezing up and doing nothing at all.
Minimalist Interface Without Extra Complexity
The app keeps things simple with no tags, custom views, or complex organization tools to learn. This intentional minimalism means you can focus on getting tasks done rather than managing the system itself. For users who need tags, advanced views, or deeper organization, Apple’s Reminders app remains the better choice.
Voice Input and Widget Support
Unforgetful includes its own in-app microphone for voice reminders, giving you an alternative to Siri for task entry. The app also ships with a full suite of widgets for the Lock Screen and Control Center, making it easy to view and manage your reminders without opening the app.
Pricing and Availability
The app is available for both Mac and iOS at $19.99 per year. This subscription covers all supported devices.
Who Benefits Most from Unforgetful?
Based on this Unforgetful reminders app review, the app is ideal for users who:
Frequently hit snooze on reminders and need more persistent nudges
Accidentally dismiss notifications and lose tasks entirely
Find Apple’s Reminders interface unappealing or difficult to use
Want to keep using Siri for task creation but prefer a different notification experience
Procrastinate regularly and need an app that won’t let them forget
For some users, the app’s approach may feel like overkill. But for those who genuinely struggle with task management and need persistent, regular reminders, Unforgetful offers a practical solution that integrates seamlessly with the Apple ecosystem.
This Unforgetful reminders app review highlights a focused tool for a specific problem: helping procrastinators actually complete their tasks. By building on top of Apple’s existing Reminders database rather than replacing it, Arment has removed friction and made it easy to try the app.
The persistent notifications and smarter snooze intervals address real pain points for people who can’t stop hitting snooze. At $19.99 per year, it’s a reasonable investment for anyone who needs their reminders to work differently than Apple’s default system offers.
If you’re someone who constantly loses track of reminders or relies heavily on snooze, Unforgetful is worth a try. It may finally help you stay on top of the tasks you keep putting off.

