ChatGPT to Introduce Ads for Free Users
ChatGPT is set to change the way millions of people interact with the AI chatbot. Evidence suggests that OpenAI is preparing to show ads to free users, potentially transforming the user experience across mobile and desktop platforms. The move comes as OpenAI explores new revenue streams while keeping premium features intact for paying subscribers.
Evidence Found in Android App Code
Engineer Tibor Blaho recently discovered references to an upcoming ad feature in the ChatGPT Android app. The code mentions “search ads,” a “search ad carousel,” and an “ad API,” hinting at an integrated advertising system. While currently spotted on Android, it’s expected these ads will appear across iOS, Mac, and web versions as well.
How Ads Might Appear
Given the references to “search” functionality, ads could be targeted specifically at web search or shopping-related queries. Users might see promoted content during research or casual browsing, similar to traditional search engine advertising. This approach aims to generate revenue without disrupting core chatbot interactions too heavily.
ChatGPT Plans and Pricing
ChatGPT currently offers multiple subscription tiers. The Plus plan starts at $20 per month, with the Pro plan at $200 per month offering higher access limits. Business and education subscriptions are also available. OpenAI has introduced a cheaper “Go” plan in some countries, which could expand to the U.S. alongside an ad-supported tier.
Potential Price Restructuring
Industry observers note that OpenAI could use this ad rollout as an opportunity to adjust pricing. An ad-supported model for free users provides a logical pathway to restructure subscription plans, potentially increasing revenue from both free and paying users simultaneously.
OpenAI’s Shifting Stance on Ads
OpenAI’s position on advertising has evolved over the past year. In late 2024, CEO Sam Altman described ads as a “last resort,” but internal documents from early 2025 hinted at $1 billion in revenue from free-user monetization by 2026. This signals a strategic pivot toward integrating ads without alienating premium subscribers.
Altman’s Perspective on Ads
Earlier this year, Altman expressed enthusiasm for Instagram-style ads, highlighting their potential value to users. He suggested that OpenAI could introduce “some cool product ad” that offers a “net win” for users, emphasizing creativity and user benefit rather than intrusive promotion.
What This Means for Free Users
Free users of ChatGPT should expect some level of advertising soon, likely within search or shopping interactions. While the core AI functions remain accessible, the new ad experience could influence how users engage with queries and explore information.
Industry Implications
This move aligns OpenAI with broader tech industry trends, where ad-supported tiers subsidize free services while generating significant revenue. Competitors like Google and Microsoft have long leveraged search-related advertising, and OpenAI’s approach seems poised to mirror this model.
As ChatGPT prepares to introduce ads, paying subscribers may continue enjoying an ad-free experience, while free users gain access to the AI with monetized enhancements. OpenAI’s strategy could set a precedent for AI services balancing free accessibility with sustainable revenue.
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