TikTok will let you choose how much AI-generated content you want to see
Curious about how TikTok’s new AI controls work or whether you can reduce AI videos in your feed? TikTok will let you choose how much AI-generated content you want to see through a new AIGC setting built into its “Manage Topics” tool. The update gives users more control, improves transparency, and helps answer rising questions about how AI-generated videos are labeled and filtered on the platform. It’s designed to offer a balanced feed while keeping recommendations relevant and personalized.
Image Credits:Yui Mok/PA Images / Getty Images
How Does the TikTok AI-Generated Content Control Work?
TikTok will let you choose how much AI-generated content you want to see by using a toggled AIGC option inside the “Manage Topics” section. Users can increase or reduce the frequency of AI videos in their “For You” feed, much like choosing how often they see categories such as Sports, Dance, or Food. TikTok says the tool adjusts content variety rather than removing AI clips completely, offering a more personalized experience.
Why Is TikTok Adding an AI Content Filter Now?
TikTok will let you choose how much AI-generated content you want to see partly in response to growing interest in controlling algorithmic feeds. As Meta and OpenAI push AI-only video experiences, TikTok aims to maintain user trust with clearer labeling and better content transparency. The platform is introducing more advanced AI-detection technology to ensure videos are marked accurately, reducing confusion between real and AI-made content.
Can You Fully Block AI-Generated Videos on TikTok?
TikTok will let you choose how much AI-generated content you want to see, but it won’t allow complete removal. The AIGC slider adjusts frequency rather than eliminating AI content altogether. This ensures your feed stays diverse while still giving you more influence over what appears—especially useful for users who prefer authentic human-created videos.
Will the New AIGC Setting Improve the TikTok Experience?
TikTok will let you choose how much AI-generated content you want to see, and the update is expected to boost user satisfaction by giving more control, clarity, and transparency. With AI videos becoming more common across all social platforms, TikTok’s approach supports healthier digital habits and aligns with 2025 best practices around user autonomy and trustworthy recommendation systems.
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