Samsung Follows Apple's AI Strategy With Perplexity-Powered Bixby
Samsung is stepping up its AI game, following Apple's lead with a multi-model approach. The South Korean tech giant is reportedly integrating Perplexity’s AI into Bixby on the upcoming Galaxy S26, allowing the assistant to handle complex queries while maintaining on-device control for simple tasks. This move signals Samsung’s ambition to make Bixby more competitive in AI-driven virtual assistants.
How Will Perplexity Improve Bixby?
By adding Perplexity, Bixby can manage generative tasks and advanced reasoning queries that go beyond basic device control. While Bixby continues to toggle settings, launch apps, and handle routine requests, Perplexity’s AI will tackle questions requiring context, summarization, and multi-step reasoning. Users can expect smarter responses and a more intuitive assistant experience on future Galaxy devices.
Is Samsung Following Apple’s AI Model?
Yes. Apple combines on-device models for simple tasks with ChatGPT-powered reasoning for complex queries. Samsung’s strategy mirrors this by blending Bixby’s core capabilities with Perplexity for higher-level AI functions. This approach signals that Samsung isn’t just relying on Google’s Gemini AI features but is expanding its ecosystem with multiple AI models.
What This Means for Galaxy Users
Galaxy S26 owners can look forward to a more capable Bixby that adapts to complex questions without sacrificing speed or privacy. Integrating Perplexity opens the door for a hybrid AI experience, giving users smarter, context-aware answers while retaining control over sensitive on-device actions. Samsung’s move positions Bixby as a more competitive assistant in the multi-model AI era.
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