OpenAI and Perplexity Are Launching AI Shopping Assistants: What’s Happening?
OpenAI and Perplexity are launching AI shopping assistants designed to help users find products faster, compare options, get personalized recommendations, and make smarter buying decisions. Many people are asking: Will these new AI tools disrupt smaller shopping startups? And what makes these assistants different from existing shopping platforms? Early insights show that while these tech giants are raising the bar, niche AI shopping startups aren’t worried—and here’s why.
Image Credits: Getty Images
How Do OpenAI and Perplexity’s AI Shopping Assistants Work?
Both OpenAI and Perplexity integrate shopping tools directly into their chatbots, letting users ask detailed product queries or upload photos for alternatives. OpenAI focuses on helping users compare specs—like finding a gaming laptop under $1,000—while Perplexity leverages memory to personalize recommendations based on lifestyle, location, and previous preferences. Their goal is to make online shopping faster, smarter, and more intuitive.
Are Startups Worried About OpenAI and Perplexity Launching AI Shopping Assistants?
Surprisingly, competing startups aren’t panicking. Companies like Phia, Cherry, and Onton believe specialized tools still outperform general chatbots. They argue that their niche datasets, curated product pipelines, and vertical-specific expertise offer deeper value than broad AI models. According to Onton’s CEO, hyper-focused AI shopping experiences remain more accurate and emotionally aligned with user needs.
Will AI Shopping Assistants Replace Traditional Online Shopping?
Not anytime soon. AI-assisted shopping will grow dramatically—Adobe predicts over 520% growth this season—but these assistants work best as companions, not replacements. They help users sift through choices, discover cheaper alternatives, and personalize product matching. Startups offering specialized solutions and curated marketplaces will continue thriving alongside big players like OpenAI and Perplexity.
إرسال تعليق