What is Onton and its AI-powered shopping site?
Onton, formerly known as Deft, has become a rising star in AI-driven e-commerce. Originally focused on furniture, Onton uses artificial intelligence to help shoppers find products faster and more intuitively. The platform now serves millions of searches and image-based recommendations every month, making it easier for users to discover items without endless browsing.
Image Credits:Onton
How will Onton use the $7.5M funding?
The startup recently raised $7.5 million in a funding round led by Footwork, with contributions from Liquid 2, Parable Ventures, and 43. The fresh capital will help Onton expand its AI-powered shopping site beyond furniture, exploring categories like home décor, electronics, and lifestyle products. Growth plans include enhancing recommendation algorithms and expanding image-based search features.
Why Onton’s AI-powered shopping is gaining traction
AI in e-commerce is no longer a novelty. Onton’s platform has grown from 50,000 monthly users to over 2 million, demonstrating strong consumer demand for AI-assisted shopping. Users benefit from personalized suggestions, visually guided searches, and faster decision-making—all powered by AI technology that learns from shopper preferences.
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