Danish Startup Flatpay Joins the Club of European Fintech Unicorns
Danish startup Flatpay has officially joined the ranks of European fintech unicorns, reaching a valuation of €1.5 billion ($1.75B) in just three years. Focused on simplifying card payments for small and medium-sized businesses (SMBs), Flatpay’s innovative approach has attracted around 60,000 merchants, up from 7,000 in April 2024. Investors are betting that this flat-fee, merchant-focused model can challenge bigger payment giants like Adyen.
Image Credits:Flatpay
How Did Danish Startup Flatpay Achieve Unicorn Status?
Flatpay’s fast rise stems from a clear focus on SMBs, which make up 99% of European businesses. By offering flat transaction rates for its card terminals and point-of-sale systems, Flatpay has driven rapid adoption. CEO Sander Janca-Jensen highlights that annual recurring revenue (ARR) recently crossed €100 million ($116 million) and is growing at nearly €1 million daily. Strategic funding rounds totaling €145 million ($169M) are fueling continued expansion.
Where Is Flatpay Expanding in Europe?
Currently operating in Denmark, Finland, France, Germany, Italy, and the U.K., Flatpay plans to expand into one or two new markets next year. Although exact locations are undisclosed, hiring trends hint that the Netherlands could be next. With 1,500 employees—dubbed “flatpayers”—the startup plans to double its workforce by the end of 2026 to support growth and maintain hands-on customer onboarding.
What’s Next for Danish Startup Flatpay?
Flatpay’s roadmap focuses on both revenue and team growth, aiming for a 10x increase by 2029. The startup’s ambition isn’t just financial: it’s reshaping payment solutions for small businesses across Europe. With €145 million in new funding and a growing customer base, Flatpay is well-positioned to challenge established fintech players while accelerating its journey as a European unicorn.
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