Apple Nears Deal to Pay Google $1B Annually to Power New Siri
Apple nears deal to pay Google $1B annually to power new Siri features using Google’s Gemini AI model, according to Bloomberg. Many users are asking how this partnership will enhance Siri, whether it replaces Apple’s own AI, and why Google was selected over OpenAI or Anthropic. The report says Apple chose Google’s Gemini because of its advanced 1.2 trillion–parameter capabilities—far more powerful than Apple’s current 150 billion–parameter cloud models—creating a temporary boost while Apple builds its own AI systems.
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Why Is Apple Nears Deal to Pay Google $1B Annually?
Apple nears deal to pay Google $1B annually to integrate a custom Gemini AI into Siri, aiming to improve accuracy and user experience. While Apple has long relied on in-house tech, Gemini offers a faster route to upgrade Siri for upcoming AI-powered features across iPhone and iPad. It’s a strategic bridge until Apple’s internal models catch up.
What Makes Google’s Gemini AI Ideal for the New Siri?
Apple nears deal to pay Google $1B annually because Gemini’s massive 1.2T-parameter system is roughly eight times more complex than Apple’s cloud models. That jump could improve natural conversation, task handling, and contextual responses. Apple reportedly tested models from OpenAI and Anthropic before choosing Google—showing Gemini delivered the strongest performance.
Will Apple Still Build Its Own AI?
Yes. Apple nears deal to pay Google $1B annually only as a temporary step. The company continues developing Apple Intelligence to eventually replace external models. For now, the Gemini partnership accelerates Siri’s upgrade as Apple prepares its next wave of AI features.
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