Google’s Virtual Try-On Shopping Tool Expands To More Countries, Now Lets You Try On Shoes
Google’s virtual try-on shopping tool expands to more countries, bringing a fresh way to shop for fashion online. The AI-powered tool now lets users virtually try on shoes, in addition to clothes, offering a more immersive and personalized shopping experience.
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Google Expands Its AI-Powered Virtual Try-On Tool
Google announced that its virtual try-on shopping feature is rolling out to Australia, Canada, and Japan. This expansion marks a major milestone for Google’s vision of blending AI and e-commerce, making it easier for users around the world to visualize how items would look on them—without ever stepping into a store.
The new update also introduces virtual shoe try-ons, letting users see how sneakers, heels, or boots would look on their own body through realistic AI-generated previews.
How Google’s Virtual Try-On Works
Trying on shoes virtually is simple. Shoppers can tap any product listing on Google, select the “Try It On” button, and upload a full-length photo of themselves. In seconds, Google’s AI overlays the shoes from the listing onto the user’s digital image, allowing them to see the fit and style instantly.
Once generated, users can save the image or share it with friends for quick feedback—turning online shopping into a more social and confident experience.
AI Innovation Meets Personalized Shopping
This expansion builds on Google’s earlier rollout of AI virtual try-ons for clothes. Previously, users could only see how items fit on a variety of models, but now, they can visualize outfits on their own body. This upgrade pushes Google further into personalized retail experiences powered by generative AI.
Google’s continuous investments in this space show how AI is transforming online retail. The company’s approach merges practicality with creativity, helping users shop smarter while brands benefit from higher engagement.
Google’s Doppl App: A Step Beyond Virtual Try-Ons
In June, Google launched Doppl, an experimental app using similar AI technology. Doppl allows users to visualize entire outfits and even generate AI-powered videos to see how clothes move in real life.
While both tools rely on Google’s generative AI, Doppl goes deeper into personal style curation, acting as a digital stylist that helps users build their wardrobe virtually.
Competition Heats Up In Virtual Try-On Tech
Google isn’t alone in the virtual try-on revolution. Retail giants like Amazon and Walmart have also introduced similar tools that let users preview apparel before buying. However, Google’s integration across its shopping platform—combined with its global reach—could make it a frontrunner in redefining how we shop online.
The Future Of AI-Driven Shopping
As Google’s virtual try-on shopping tool expands to more countries and now lets you try on shoes, it signals a future where online shopping becomes more interactive, visual, and personalized. The blend of AI and fashion not only improves user experience but also reduces returns, boosts confidence, and reshapes digital retail forever.
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